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Study Resources => Theory & Fundamentals => Topic started by: holland on Sep 28, 2026, 10:32 PM

Title: On Intentionality
Post by: holland on Sep 28, 2026, 10:32 PM
If designing (https://lib.hol.ink/index.php?topic=7.0) is just selecting between preset options, why shouldn't you have a generator do it for you? Why shouldn't you just grab a template where the majority of the decisions are already made -- or always go for the option that comes to mind first?

Indeed, long before we had anything like ChatGPT, there were already countless programs and websites that could be used to generate designs.

And long before computers even existed, there were countless paper calculators, books of tables, and other mass produced devices that could be used to generate designs.

And long before there was the industrial revolution or printing press, there were countless tools and systems taught to generate designs through randomizers like cards, dice, clouds, and dreams.

And at every point in time, there have been tools for tracing and templates with various well-established solutions.

So why do we even need designers? Why should we bother making decisions ourselves when they are so mentally draining?

We do it ourselves because when there is no intention behind the design, it is obvious to the consumer and has a negative impact on both the creative process and the final result.

It's very important to realize that a design is not only the decisions themselves but also the implications of them being made in conjunction with one another. By making a decision to select a feature during the design process, we are, by proxy, making a thousand more decisions about all the complex relationships that feature will have with the features around it and the whole of the project.

The principles of design (https://lib.hol.ink/index.php?topic=14.0) are one attempt at formalizing what those relationships might look like and what you're looking out for when designing.

But there will always be deeper, context-specific issues between the lines that no abstract principle can address. We can only recognize them through our own skill and experience designing at each level of the process.

Let's look at some of the more explicit and practical reasons we piece things together so carefully:


So even when experimenting with dice and such, you still need your designer's touch to correctly limit the options to only those relevant to the context, and you still need your designer's touch to correctly veto combinations that may be offensive, repetitive, clashing, etc.

There is also the issue of satisfaction (https://lib.hol.ink/index.php?topic=40). Both for the consumer and the creator.


Remember that something being more efficient doesn't necessarily mean it's more effective. Rapidly generating designs -- whether through software or playing cards or brain games -- always risks losing some of the substance that makes both creators and consumers actually care about those designs.

I'm not saying you can't play with randomizers. I use divination techniques in my design work all the time. It's not cheating or anything. Just realize that over-relying on them without sufficient human intervention produces a more shallow experience for both you and your audience.